Pallet Skirts are reasonable advertising tools by printing product information
Although e-commerce business has grown in certain product categories, club stores such as Costco and Sam’s Club have been beating the downward trend faced by other retailers. Display tools such as pallet skirts have been mainly used to increase sales.
Wholesalers build on membership and can buy goods in bulk quantity, and even millennials have joined this trend. Although the number of trips to the store has decreased, the purchasing power of each trip has risen.
This means that preparing for sales by creating attractive displays to attract customers is more important than ever. Defeating competitors through customized retail displays is a key factor in achieving sales goals.
What is a pallet skirt?
Pallet Skirt or Pallet Wrap is a point of purchase display tool usually used to promote goods. Their design usually consists of four large panels connected to the lower part of the tray display as a advertising board for valuable product information.These are all great ways to catch customers’ eyes to your products and make your pallet display case look more attractive.
4 Benefits of Club Store Pallet skirts
Using the right display method for your products can attract customers in an extremely impactful way. Therefore, this means that choosing the right type of cardboard display is very critical to the success of your project.
Pallet Skirts let your overall display more attractive, add more valuable information, and provide more space for your design.
1. Product Education
Pallet Skirts get the opportunity to educate your customers with correct and targeted information and bring them closer to the display. The greatest value they bring is a large area that displays high-resolution graphics and targeted information for customers.
Therefore, please consider what key information and artwork can be included when designing the graphics.
2. Strategic layout
Choose the location of your actual display. Find the best traffic area that complies with the costco’s approved guidelines. By displaying valuable information on the lower part of the display, it needs to be in a visible place.
3. Product protection
Now let’s consider shipping your product. By adding a pallet skirt, it adds an extra layer of corrugated protection. This helps to minimize product damage during transportation.
4.Delivery efficiency
Although great display is the key, you can’t forget things like warehousing and fulfillment. You need a plan to make, package, and send to the retailer. This is why we provide delivery solutions, including contract packaging, shipping boxes and packaging supplies.
The more downtime you use the display, the less money you make. Using pallet skirts, it can help staff easily identify your pallet products and move them along the supply chain.
Every retailer has their own guidelines that vendors have to follow, but there are still some tips you can think about during pallet skirts design process.
There are 3 tips you can consider.
1. Take the location into design consideration
Take a look around the environment that your display will locate, choose constracting colors can be ensure your display are visible by customers.
2. Keep it concise and clear
Keep the product information are concise and clear, so that customers can easily read and get actions.
3. Make sure to tell your brand story in breifly
Give a breifly description on your brand will let customer a deep understanding before they get your product.
Post time: Jan-07-2022