POS display exsits as its high economic value, and have the effect of attracting customers and promoting products for any business place. At the same time, it also has the effect of improving the product image and corporate reputation for enterprises.
Cardboard display is very hot selling before Chritsmas and New Year Holiday, mainly because following reasons:
1. New product notification
New product is usually lauched before holiday season. Most of the POS display belong to the announcement advertisement of new products. When new products are on sale, using POS display in sales venues for promotional activities in conjunction with other publicity media can attract consumers’ attention and stimulate their desire to buy.
2. Attract customers into the store
In actual purchases, two-thirds of people make purchase decisions on an ad hoc basis. Obviously, retail store sales are directly proportional to their customer traffic. Therefore, the first step in the promotion of POS display is to attract people into the store.
3. Attract customers to stop
How to attract customers’ attention to products and arouse interest? POS display can attract customers’ attention by virtue of their novel patterns, brilliant colors, and unique ideas, so that they can stop and stay and produce products in advertisements. interest. Ingenious and eye-catching POS display can often achieve unexpected results. In addition, live advertising in the store, such as on-site operation, trial samples, and free tasting, can also greatly arouse the interest of customers and induce purchase motivation.
4. Promote the final purchase
Inspiring customers to buy is the core function of POS display. To this end, we must grasp the customer’s concerns and excitement. In fact, the previous inducement work is the basis for urging customers to make a final purchase. The customer’s purchase decision is a process. As long as the promotion work in the process is done enough, the result will naturally occur.
5. Replace the salesperson
POS displays have the reputation of “silent salesperson” and “most loyal salesperson”. Paper display racks, paper shelves, and paper display racks are often used in supermarkets, and supermarkets are optional purchase methods. In supermarkets, when consumers are faced with many products and have no way to start, they are placed around the products. The POS displays provide consumers with product information faithfully and continuously, and play a role in attracting consumers and promoting their purchase determination.
6. Create a sales atmosphere
The strong colors, beautiful patterns, prominent shapes, humorous actions, accurate and vivid advertising language of POS displays can create a strong sales atmosphere, attract the attention of consumers, and make it produce Buy impulse.
7. Improve corporate image
POS displays, like other advertisements, can play a role in establishing and enhancing corporate image in the sales environment, thereby maintaining a good relationship with consumers.POS displays are an important part of corporate visual identity. Retail companies can make store logos, standard characters, standard colors, corporate image patterns, promotional slogans, slogans, etc. into various forms of POS displays to create a distinctive corporate image.
8. Holiday Promotion
POS displays are an important means of cooperating with holiday promotions. In various traditional and modern festivals, POS displays can create a joyful atmosphere. POS displays have contributed to the holiday sales season.
9. Enhance the image and value of the products sold
POS displays are mainly used for the promotion of customer products, the promotion of new products, enhance the image and market value of customer products, and thus bring greater profits and benefits to customers.
Post time: Dec-16-2021