Compared with traditional metal, arcylic and plastic display racks, paper display racks, paper shelves, and paper display racks have the following features and functions:
1. The appearance of the paper display rack can be printed in color, which is an excellent advertising carrier;
2. The paper display rack is entirely (or mainly) made of printing paper and high-hardness cardboard, which is sufficient to carry promotional products and meets strict environmental protection requirements;
3. Suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc., patterns, colors, and shapes can be freely and creatively designed, and the publicity effect is excellent;
4. Light weight, can be stacked flat, saving transportation and logistics costs, and can be used repeatedly;
5. Economical and extremely practical. After the seller has used it, it is convenient to dispose of it in the recycling department if it is improved due to factors such as the appearance of the product.
6. Different paper materials can be selected according to the requirements of customers and carrying objects, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure exhibition. 7. It is convenient for suppliers to ship directly to the final sales point after loading from the place of production. Packing and sales, saving the cost of repeated stacking and sub-packing.
Paper display racks, paper shelves, and paper display racks have high economic value, and have the effect of attracting customers and promoting products for any business place.
At the same time, it also has the effect of improving the product image and corporate reputation for enterprises. Paper display racks, paper shelves, and paper display racks mainly have the following functions:
1.New product notification
Most of the paper display racks, paper shelves, and paper display racks belong to the announcement advertisement of new products. When new products are on sale, using paper display racks, paper shelves, and paper display racks in sales venues for promotional activities in conjunction with other publicity media can attract consumers’ attention and stimulate their desire to buy.
2.Attract customers into the store
In actual purchases, two-thirds of people make purchase decisions on an ad hoc basis. Obviously, retail store sales are directly proportional to their customer traffic. Therefore, the first step in the promotion of paper display racks, paper shelves, and paper display racks is to attract people into the store.
3.Attract customers to stop
How to attract customers’ attention to products and arouse interest? Paper display racks, paper shelves, and paper display racks can attract customers’ attention by virtue of their novel patterns, brilliant colors, and unique ideas, so that they can stop and stay and produce products in advertisements. interest. Ingenious and eye-catching paper display racks, paper shelves, and paper display racks can often achieve unexpected results. In addition, live advertising in the store, such as on-site operation, trial samples, and free tasting, can also greatly arouse customers’ interest and induce purchase motivation.
4.Promote the final purchase
Inspiring customers to purchase is the core function of paper display racks, paper shelves, and paper display racks. To this end, we must grasp the customer’s concern and excitement. In fact, the previous inducement work is the basis for urging customers to make a final purchase. The customer’s purchase decision is a process. As long as the promotion work in the process is done enough, the result will naturally occur.
5.Replace the salesperson
Paper display racks, paper shelves, and paper display racks have the reputation of “silent salesperson” and “most loyal salesperson”. Paper display racks, paper shelves, and paper display racks are often used in supermarkets, and supermarkets are optional purchase methods. In supermarkets, when consumers are faced with many products and have no way to start, they are placed around the products. The paper display racks, paper shelves, and paper display racks provide consumers with product information faithfully and continuously, and play a role in attracting consumers and promoting their purchase determination.
6.Create a sales atmosphere
The use of paper display racks, paper shelves, and paper display racks with strong colors, beautiful patterns, prominent shapes, humorous actions, and accurate and vivid advertising language can create a strong sales atmosphere, attract the attention of consumers, and make them produce Buy impulse.
7.Enhance corporate image
Paper display racks, paper shelves, and paper display racks, like other advertisements, can play a role in establishing and enhancing the corporate image in the sales environment, thereby maintaining a good relationship with consumers. Paper display racks, paper shelves, and paper display racks are an important part of corporate visual identity. Retail companies can make store logos, standard characters, standard colors, corporate image patterns, promotional slogans, slogans, etc. into various forms of paper display racks, paper shelves, and paper display racks to create a distinctive corporate image.
8.Holiday promotion
Paper display racks, paper shelves, and paper display racks are an important means of cooperating with holiday promotions. In various traditional and modern festivals, paper display racks, paper shelves, and paper display racks can create a joyful atmosphere. Paper display racks, paper shelves, and paper display racks have contributed to the holiday sales season.
9.Enhance the image and value of sold products
Paper display racks, paper shelves, and paper display racks are mainly used for the promotion of customer products, the promotion of new products, enhance the image and market value of customer products, and thus bring greater profits and benefits to customers.
After surveying its customers, Raymin found that many customers have troubles with display rack assembly. Especially for some paper display racks that are delivered to the store or customers in flat packaging, although the completely flattened shipment can save a lot of transportation costs compared to the three-dimensional shipment, the trouble comes when assembling.
The customer is facing a bunch of parts and doesn’t know where to start. Although it is equipped with instructions and even an assembly demonstration video, it still can’t escape the assembly step.
According to this situation, the design team of Easybuckle has undergone R&D and improvement tests and introduced a new form of display rack, which breaks the limitations of traditional display racks and realizes the possibility of no assembly.
The new paper display rack adopts a pop-up mode. Of course, there is more than one pop-up method. According to the actual structure of the display rack, different opening methods will be used. Automatically bounce, no need to assemble.
Post time: May-18-2021