Many people define the field of stationery as belonging to the fast-moving consumer industry. To a certain extent, it is indeed close to the definition of fast-moving consumer goods. The low-end and middle-end products are indeed located at a relatively fast-consuming and low-priced level, but the stationery field is also A large category, including student stationery, art supplies, office stationery, consumables, office supplies, accounting appliances, etc., each category of goods has its own special characteristics, not only low-end rapid consumption, but also luxury consumption and electronics These products and other industries have created a situation and situation of mutual docking and mutual inclusion. Because of this, many stationery shop owners do not pay much attention to the display of stationery, and even think that the display is just to arrange the goods neatly. In fact, the key commodities in the operation of the stationery store at this stage are all small and small, such as writing instruments and desktop utensils. Broken items. The simplification of this kind of commodities is very serious, and it can even be said to belong to overcapacity commodities. If there is no good display, it will be difficult to highlight the commodities, and it is difficult to attract customers to buy and make a “thrilling leap from commodity to loan”. ! When stationery is used as a commodity, how can it show the characteristics of stationery more strongly? A good stationery display method can maximize the consumer’s impulse to buy. Using a good paper display stand is also an important means to increase market sales. Therefore, the display technology of stationery is very important.
1. Stationery Store Shelf Display method 1: Clear at a glance
The Cardboard Displays of stationery in a Stationery store should be distinguished according to their characteristics. Writing utensils, binding supplies, storing and sorting stationery, and art sketches should be separated and displayed. Consumers can clearly understand the structural system partitions in the store for the first time, and the manager of the stationery store can also be very established to understand the detailed parts of the accumulation of goods. Convenient summary. Stationery should face the consumer, and the price tag should be fixed under the first product as the boundary line between the starting point of the product and the neighboring product. In addition, the merchandise display position conforms to the consumer’s purchasing habits. The merchandise display in some periodic, festive seasons, new merchandise sales areas and special sales areas should be obvious and conspicuous, so that consumers can understand the merchandise.
2. Stationery Store Shelf Display method 2: Convenient to chooce
The Display of Stationery should enable consumers to choose more purposefully. Similar products have different fancy styles, colors, and specifications, so consumers should be able to distinguish and choose when they are displayed. Series products should be displayed vertically (also called vertical display). The vertical display can make the series of products reflect the linear universality, so that consumers can see at a glance. The vertical display of series products will increase the sales of 20% to 80% of the products, which is convenient for consumers to choose. For example, pen core products can be divided into three large areas according to the color tone (blue, black, white and red), and each row is sorted in descending order according to the nib specifications and models from left to right.
3. Stationery Store Shelf Display method 3: Easy to take
The place where the Stationery is Displayed should be appropriate and convenient. Place light and small commodities on the upper side of the shelf, such as calligraphy and painting albums, backpacks; place heavy and large commodities on the lower side of the shelf, such as printing paper, paint boxes, and A4 paper; pay attention to inspection and use protection for products that are easy to break Measures, the goods on the ground should not be extremely large and super large. It is advisable not to exceed 1.4 meters. There is no need to accumulate inventory around the ground and paper display stands. That is, the store is not fresh, and the stock is very easy to overwhelm consumers. And other security risks. If it is not convenient for consumers, it will be very boring and will greatly reduce the impulse to buy. Therefore, there should be a certain distance between the goods displayed on the shelf and the upper baffle, so that the consumer’s hand can squeeze in and take the goods. This distance should be suitable, so that the hand can be inserted into it. Too wide jeopardizes shelf utilization, and too narrow consumers can’t pick and place products.
4. Stationery Store Shelf Display method 4: Neat and Clean
The Display Racks in the Stationery Store should be kept tidy, and the racks should be cleared and cleaned up every period of time. Keep the shelves tidy and tidy anytime and anywhere. All products must be cleaned and tidy without damage, waste, or dust. Otherwise, consumers’ impulse to buy may be reduced to ice point.
5. Stationery Store Shelf Display method five: First-in First-out method
After the Stationery are Displayed on the shelves for the first time, as time changes, the products will continue to be sold by the market and must be filled. To put it plainly, the “first-in first-out method” refers to placing the products that have been on display for a period of time on the outer edge of the shelf and placing the newly filled products on the back seat of the shelf according to the order of product release time. If you do not follow the standard of first-in first-out display, the products on the back seat may never be sold. For example, pen cores, correction tapes, correction fluids, and watercolor brushes all have a shelf life, and the shelf life will not be long after a long time. When a product is about to be sold on the market, it is temporarily impossible to fill new products, and the products behind must be moved to the front seat for display. Never allow a gap in the front seat.
Post time: Aug-28-2021