Cosmetic packaging box production design is now the most common type of packaging, any product wants to be colorful, cosmetic color box packaging production is indispensable. Nowadays, when giving gifts, people not only value the quality of the gift itself, but also pay more attention to whether the packaging of the gift can set off the high-end products. For cosmetics that take the high-end route, a high-quality packaging solution is definitely an indispensable choice to enhance the added value of the product. Here are five characteristics to be mastered in cosmetic color box packaging design.
1. Cultural characteristics:
Broadly speaking, culture includes things on the material level as well as things on the spiritual level. In a narrow sense, culture mainly refers to spiritual things, such as philosophy, religion, art, morality, and partially materialized spirits, such as interests, systems, and behavioral methods. Modern cosmetic packaging box design has cultural characteristics corresponding to the market, and is the embodiment of local people’s values, ethics, living habits, and aesthetic concepts.
2. Brand features:
Brand is the intangible sum of trademarks, names, packaging prices, history, reputation, symbols, and advertising styles. It is a comprehensive concept. Color boxes are one of the important carriers of brand image. Commodity trademarks, iconic patterns, and unique visual language make consumers easy to associate and make them have the urge to repeat purchases. Faced with competing products of the same price and same quality, consumers will have brand loyal consumption because of the brand characteristics of cosmetic packaging design.
3. Green features:
While the industrial revolution has caused rapid economic growth, it has also rapidly reduced ecological resources, causing serious pollution and destruction of the living environment of mankind, which has aroused widespread concern in the whole society. People are now increasingly aware of the environment and more and more aware of the urgency of environmental issues and the importance of green packaging boxes. We should also pay attention to this in the design of cosmetic color boxes.
4. Interactive features:
Good packaging box design focuses on the interaction between consumers and products. Consumers rely on the dissemination of design to produce interactive emotional dependence on products. For example, many cosmetic packaging designs, constantly changing the image of the most fashionable image spokesperson in the original basic patterns, and constantly conveying ” “Forefront” information concept to meet the emotional requirements of consumers of a certain age.
5. Humanized characteristics:
According to the research of ergonomics, a certain balance and coordination relationship between the human body and the object is required. The packaging design of cosmetics must conform to the human-machine function. Under the premise of satisfying its basic performance, it must be comfortable, convenient and safe to use. So, “A good designer must be a shrewd psychologist.”
Copywriting, design, layout planning, etc. based on the cosmetic color box brush plan are the pre-production procedures for the finished draft. At the same time, the drawing of photography and illustration should be arranged. Various elements are concretized.
Post time: Dec-10-2021