As a marketing method, paper shelves (paper display racks) developed with POP advertisements. It has the advantages of environmental protection, convenient transportation, and quick assembly. When placed in the sales place, it can play the role of displaying goods, conveying information, and promoting sales.
The use of paper shelves (paper display racks) was prevalent in Europe and the United States in the early days. Beautifully printed paper shelves (paper display racks) have become very common in foreign countries and are widely used in food, daily chemicals, home appliances, electronics, clothing and other industries. Many packaging companies in Europe and the United States also believe that the production of paper shelves (paper display racks) can improve the technical level of enterprises and the sales capabilities of enterprises. In Europe and the United States, paper shelves (paper display stands) are products with very high added value, and there are many users and manufacturers. However, although the use of paper shelves (paper display racks) in Europe and the United States has become very common, it is still in its infancy in China. The mainland first started to make paper shelves (paper display racks) around 2000. At that time, only three paper product factories in Guangdong, where packaging was more developed, designed and produced paper shelves (paper display racks). In recent years, it has developed rapidly, mainly concentrated in Beijing/Shanghai/Guangdong; the scope of application is also becoming wider and wider.
Now some brand customers have used paper shelves (paper display racks) as regular promotional items in the system. Whether it is new product launches or festival promotions, good results have been achieved. It will enhance the brand image in the store and create a festive atmosphere. It is very helpful to increase sales.
Features:
Compared with traditional display racks, shelves, and display racks, paper display racks, paper shelves, and paper display racks have the following characteristics and functions:
1. The appearance of the paper display stand can be printed in color, which is an excellent advertising carrier;
2. The paper display stand is all (or mainly) made of printed paper and high-hardness cardboard, which is enough to carry promotional products and meets strict environmental protection requirements;
3. It is suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc. The patterns, colors, and shapes can be freely innovatively designed, and the publicity effect is excellent;
4. Light in weight, can be flattened and stacked, saving transportation and logistics costs, and can be used repeatedly;
5. Economical and extremely practical. After the seller has used it, if the product is improved due to factors such as the appearance of the product, it is convenient to dispose of it in the recycling department.
6. Different paper materials can be selected according to the requirements of customers and loads, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure. Packaged and sold, saving the cost of repeated stacking and subpackaging.
Paper display racks, paper shelves, and paper display racks have high economic value, and they have the function of attracting customers and promoting products for any business place. At the same time, it has the effect of improving the commodity image and corporate popularity for enterprises. Paper display racks, paper shelves, and paper display racks mainly have the following functions:
New product notification
Most of the paper display racks, paper shelves, and paper display racks belong to the advertisements of new products. When new products are on sale, use paper display racks, paper shelves, and paper display racks for promotional activities in conjunction with other mass media, which can attract consumers’ attention and stimulate their desire to buy.
Attract customers into the store
In the actual purchase, two-thirds of the people make the purchase decision temporarily. Obviously, the sales of retail stores are directly proportional to their customer flow. Therefore, the first step in the promotion of paper display racks, paper shelves, and paper display racks is to attract people into the store.
Attract customers to stop
How to attract customers’ attention to products and arouse interest, paper display racks, paper shelves, and paper display racks can attract customers’ attention by virtue of their novel patterns, brilliant colors, unique ideas, etc. interest. Ingenious and eye-catching paper display racks, paper shelves, and paper display racks can often have unexpected effects.
prompt final purchase
Inspiring customers to finally buy is the core function of paper display racks, paper shelves, and paper display racks. To this end, we must grasp the customer’s concern and excitement. In fact, the previous induction work is the basis for the final purchase of customers. The customer’s purchase decision has gone through a process. As long as the promotion work in the process is done, the result will naturally occur.
replace salesperson
Paper display racks, paper shelves, and paper display racks have the reputation of “silent salesman” and “most loyal salesman”. Paper display racks, paper racks, and paper display racks are often used in supermarkets, and supermarkets are optional purchases. In supermarkets, when consumers are faced with many products and have no way to start, an outstanding one placed around the products Excellent paper display racks, paper shelves, and paper display racks faithfully and continuously provide consumers with product information, which play a role in attracting consumers and facilitating their purchase determination.
Create a sales atmosphere
Using strong colors, beautiful patterns, prominent shapes, humorous movements, and accurate and vivid advertising language of paper display racks, paper shelves, and paper display racks can create a strong sales atmosphere, attract consumers’ attention, and make them produce Impulse buying.
Enhance corporate image
Paper display racks, paper shelves, and paper display racks, like other advertisements, can establish and enhance corporate image in the sales environment, and then maintain a good relationship with consumers. Paper display racks, paper shelves, and paper display racks are an important part of corporate visual identity. Retail companies can make store logos, standard characters, standard colors, corporate image patterns, promotional slogans, slogans, etc. into various forms of paper display racks, paper shelves, and paper display racks to create a distinctive corporate image.
holiday promotion
Paper display racks, paper shelves, and paper display racks are an important means to cooperate with holiday promotions. Paper display racks, paper shelves, paper displays can create a festive atmosphere during various traditional and modern festivals. Paper display racks, paper shelves, and paper display racks have played a role in fueling the holiday sales season
Enhance the image and value of sales products
Paper display racks, paper shelves, and paper display racks are mainly used to promote customer products, promote new products, enhance the image and market value of customer products, and then bring greater profits and benefits to customers.
1. Design: The design of paper shelves (paper display racks) requires designers to be familiar with 3D structure work, and the weight and volume of goods should be considered to calculate the bearing capacity and space area of paper shelves (paper display racks).
2. Sampling: Paper shelves (paper display racks) generally use non-printed corrugated paper materials. Input the data of the design structure drawing into the computer cutting machine, and the cutting machine will make a standard plane paper shelf (paper display stand) on non-printed corrugated paper according to the indentation strength and half-knife depth required by the structure drawing. The designer uses glue to paste and For other process processing, the next step can be carried out after the model is matched with the design structure drawing.
3. Printing: According to the graphic design draft of the paper shelf (paper display stand) model, the film is printed on the printing machine.
4. Post-processing: Printing color paper with glossy glue, paper mounting (printing paper + corrugated paper), oiling, creasing.
5. Packaging: Semi-finished paper shelves (paper display racks) are assembled, reinforced, and then finished products are loaded.
Post time: Apr-04-2023