Corrugated paper display stand is a kind of POP (Point of purchase) display stand, also known as corrugated cardboard POP, which is a new application attempt of the transformation of paper packaging products to advertising media, which has a direct impact on product sales. From a functional point of view, corrugated display stands should focus on a series of psychological activities such as attention, interest, desire, and memory of consumers before purchasing goods. In addition to the use of decorative design elements such as colors, text and patterns to reflect the function of POP advertising, it must also meet the functions of displaying goods, conveying information and selling goods, and must have personalized modeling and structural design. Therefore, as one of the development directions of corrugated cardboard extension products, corrugated display stands are to make full use of the unique advantages of corrugated cardboard to meet the use function of substitutes or surpass the use function of improved substitutes, and create superior cost performance to win customers.
The use of corrugated display stands prevailed in Europe and the United States in the early days, and was widely used in food, daily chemicals, home appliances, wine and other industries. The International Federation of POP Associations has a history of more than 30 years. It has branches and branches in many parts of the world, but in Asia, it currently has a branch in India. Many packaging companies in Europe and the United States believe that by making corrugated display stands, the technical level of the enterprise and the sales ability of the enterprise can be improved, so there are many users and manufacturers. In Japan, Europe and the United States and other countries, with the rapid economic development, especially the increasing voice of environmental protection, corrugated cardboard display stands are gradually replacing other types of POP display stands, and are very popular in the terminal sales market. This is because: European and American countries of consumers have low levels of trust in TV advertising. In the United States, TV viewers can filter out TV advertisements and choose not to watch advertisements, so many foreign businesses do not use TV advertisements as the main means of marketing. In terms of terminal sales, they attach great importance to the role of POP display stands, and use various display stands for promotion in supermarkets and hypermarkets.
The cost of human resources in foreign countries is very high, and they rarely hire sales promotion staff to carry out product promotion activities in supermarkets. They prefer to let the display stand, which has advertising propaganda as a sports carrier, act as a silent salesperson, allowing consumers to judge by themselves, not from The indoctrination of outsiders chooses their goods.
Developed countries in Europe and the United States have a strong awareness of environmental protection, and corrugated display stands are environmentally friendly products. The use of corrugated display stands is conducive to resource regeneration and recycling, so it is favored by consumers. At the same time, the government will give certain policy preference to the use of environmentally friendly and energy-saving products, such as financial subsidies, tax relief, etc.
Post time: Mar-18-2022